Outlent

Outlent is the first online outlet for quality glasses and frames at affordable prices in Peru, a proposal designed to democratize access to optical products without sacrificing design or functionality. In this project we developed everything from the naming to the brand's visual system, aiming for the identity to clearly reflect the business's unique offering and its value promise.

The creative process focused on linking the concepts of outlet and glasses to build a distinctive and functional name that would communicate both the nature of the service and a fresh, accessible vision. The result is a visual identity that projects clarity, dynamism, and relevance, aligned with the expectations of a modern audience looking for a “different vision.”

The graphic concept conveys accessibility, trust, and a proactive attitude toward the search for quality visual solutions. The brand presents itself as an ally for those who value both aesthetics and economic value, positioning itself as a reference within the Peruvian online optical market.

Service: Branding

‍Date: September 2020

Country: Peru