Contra

Contra is a conceptual clothing brand that arises as a response to the challenges and paradigms imposed by social reality, especially in times of adversity. Its purpose is to inspire its audience to challenge limits, embrace their own style, and rewrite the rules, reflecting a bold and resilient attitude toward any obstacle.

Contra's visual identity conveys strength, authenticity, and rebelliousness, articulated through a visual system that combines modern, expressive aesthetic elements with a graphic narrative consistent with its countercultural philosophy. The design proposal includes naming, brand concept, website development, photography, and an integrated visual experience that reinforces the brand's disruptive and empowering attitude.

The graphic concept seeks to project a brand that does not just dress people, but represents a stance and a lifestyle that goes “against” the established order, connecting with an audience that values originality, freedom of expression, and innovation in every piece and touchpoint of the brand.

Service: Brand Identity / Branding and UI Design‍

Date: October 2020

Country: Peru