Capullana

Capullana Craft Burger is an artisanal burger joint located in Trujillo that sought to consolidate its visual identity to ensure consistency across all its touchpoints.

The challenge was to build a visual identity system that conveyed the brand's energy and personality (vibrant, urban, and Peruvian) with the flexibility to adapt to different formats, from social media to print.

We developed a complete brand manual, including the rules for using the logo in its different variations, the color palette, the three-level typographic system, the photographic style, and the layout templates for posts and stories.